Determine who will be company spokesperson/people. Develop a comprehensive crisis communications kit: A list of the members of the crisis management team, which should include, at minimum the CEO a trusted assistant/top manager from the CEO’s office heads of each department public relations and marketing team members legal and security. In case of actual crisis, ..
What is Crisis Communications? Is designed to protect and defend the reputation of a company, individual or organization that is facing a challenge to its reputation Crisis communications arises from an investigation, lawsuit, scandal, blog attack, or any number of scenarios involving legal, ethical, and personal allegations Most Common Mistakes in Crisis Communications Not having ..
Strategic Vision has worked with hundreds of companies over the years, and we have seen how some programs, processes and relationships are more productive than others. There are five behaviors that make a big difference in achieving results that will make your management team proud. 1. Set realistic expectations – whether they are written down ..
Creating a corporate blog is a lot like adopting a puppy. At first, it sounds like a great idea. Then, the reality of what it takes to keep it sets in. If done right, corporate blogs can be incredibly valuable to a business. However, much like puppies, maintaining an active corporate blog requires a commitment ..
The last week of summer is rapidly coming to an end. For businesses the weeks from Labor Day to Christmas, are critical in terms of marketing and publicity for the coming year. Is your business ready?