Hopefully, you will not need to use this information, but it’s good to know what to do if a crisis arises. If you’re a service provider, crises can arise from several situations, including being discredited publicly, a verbal misunderstanding or use of a poor choice of words. If you produce a product, crises can arise ..
24/7 Wall Street recently released its list of 10 most hated companies for 2011. Most are cases in mishandled customer communications. Two in particular, Netflix and Johnson & Johnson, saw a significant drop in customer satisfaction because of a lack of communication from their company, and each offers lessons for every business to keep in ..
In politics, there are always public relations professionals doing damage control and trying to spin a negative story until it goes away. Some politicians can make a gaffe and walk away to fight another day (Ronald Reagan and Bill Clinton.) Others make a slip of the tongue and are finished (Rick Perry and Christine O’Donnell). ..
The shooting spree at a Colorado cinema and today in New York City warrants compassionate and accurate media coverage, but how should your organization respond in the aftermath of a disaster? Here are some tips that our team put together for dealing with such a crisis: 1. Your first responsibility is to the victims and ..