In today’s media environment, delivering information in a concise manner can be the difference between a featured mention and obscurity. The ultimate example is turning a 500-word press release into a 140 character tweet. Here are four tips to help you do it successfully: 1.Don’t just repeat the headline. Though tempting to use, press release ..
At Strategic Vision, LLC we work with many entrepreneurs and new organizations. Over time we have found certain tips that lead to success in branding a new company or product. Here are our top seven” 1. Understand that the startup team and the startup brand are one and the same, especially in the early stages. ..
In public relations, one of the first lessons we learn is that to deliver real results for our clients (and their bottom lines), we need to take ourselves out of the equation. The second lesson is how to convince our clients they have to do the same thing. Why? Because in most cases, neither we ..
Strategic Vision PR Group is proud to be assisting The Williams Syndrome Changing Lives Foundation in bringing public awareness of Williams Syndrome and enhancing the lives of children and adults with Williams Syndrome.
The folks that brought you the tobacco lawsuits of the 1990s are back and they have found a new industry to target – food makers. Over the past month publications such as the New York Times, Los Angeles Times and others have been reporting on lawsuits against food makers. Also, we have seen stories pop ..
THE DON’T’s 1.Do not leave long voice mails. Most journalists are too pressed for time to wade through lengthy messages. Make your point in 30 seconds – or fewer. State your name, announce that this is will be a brief message, and explain your intent. Leave your phone number (and email address if time permits.) ..
Public relations has become the most effective way to build a brand. Well-known brands like The Body Shop, PlayStation and Harry Potter spend little on brand-name advertising. The same is true for many entrepreneurial companies. Business owners become known in their respective fields of concentration many times through public relations and the associated media generated. ..
Dear Gracie: How to Enhance Your Twitter Profile Posted on May 18, 2012 by Grace Lavigne | Leave a comment Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something you’ve been wondering that ..
Who is into books? Generation Y. Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from Baby Boomers. That’s according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, the publishing industry’s only complete consumer-based report integrating channel, motivation and ..
When should I begin a publicity campaign? The ideal time to begin a publicity campaign is 2-3 months prior to a book’s publication unless you need galleys mailed out, in which case, that should be done 4 months prior to publication date). This schedule allows enough time to write press materials, edit materials, build media ..