A key in public relations and marketing is finding the right balance of strategies and tactics dedicated to both consumer and enterprise audiences. This is a constant challenge for many consumer electronics brands, since both audiences present a sales opportunity. While some companies and brands have drawn a line in the sand and focused exclusively ..
In public relations, one of the first lessons we learn is that to deliver real results for our clients (and their bottom lines), we need to take ourselves out of the equation. The second lesson is how to convince our clients they have to do the same thing. Why? Because in most cases, neither we ..