Equifax’s crisis communications strategy dealing with its security hack has been an epic fail. And the credit reporting giant continues to make the situation worse. The story of the security hack at Equifax is well known. The breach lasted from mid-May through July of this year with hackers obtaining the personal information of 143 million ..
So often in crisis management we observe what individuals and brands do wrong and that receives most of the coverage. Very seldom do we talk about things being done right. So, this article is about doing crisis management the right way. Florida Governor Rick Scott’s crisis management deserves praise and is something brands should study. ..
Whether you are a corporate leader, author, entertainer, athlete, or seeking to influence public policy, you know that you need public relations. Yet despite this, many people are uncertain of what the benefits of public relations are. First you have to understand what public relations is. A basic definition of what public relations does for ..
A very common question asked when considering public relations is, do I need a public relations agency? The answer is yes, you do need a public relations agency for a variety of reasons (and not just because we are a public relations agency). Why you ask do you need a public relations agency? Let us ..
Trade shows provide an excellent opportunity to reach decision makers and buyers regardless of if your targets are businesses or consumers. Recent studies show that most buyers and decision makers reach a decision on a product or service based upon the trade show exhibit they viewed. For many companies, especially smaller ones, a major industry ..
A key component of a successful public relations strategy is media relations. Whether you are promoting a company, new product, new service, a book, or movie, the best way to get the word out and reach your target audience is through the media
Businesses seek to attract attention to their newest brand, product or service. With about a quarter of a million new product and service launches globally each year, and countless established brands seeking coverage, it’s not always easy for a new company get the publicity it seeks. But, it’s possible to break through the clutter
Speaking engagements are a critical part of any public relations campaign. They allow a person to get before their target audience and directly communicate with them. Authors find that after a speaking engagement, members of the audience will purchase copies of their book. Business leaders find that after a speaking engagement members of the audience will be interested in their products and services. In addition, speaking engagements assist in branding the speaker as an expert in their field
Today’s politics and society are more polarized than ever before. This is constantly brought home via social media and the news. Brands traditionally shy away from making statements and taking stands on political issues but in today’s culture consumers and employees no longer accept that nor expect that from a brand. They are looking for ..
Whether you are an actor, filmmaker, musician, or something else entirely there are certain factors about public relations that are true for everyone. Remembering these truths are critical to your entertainment PR success