Trade shows provide an excellent opportunity to reach decision makers and buyers regardless of if your targets are businesses or consumers. Recent studies show that most buyers and decision makers reach a decision on a product or service based upon the trade show exhibit they viewed. For many companies, especially smaller ones, a major industry ..
Brand managers, make the most of your event marketing strategy and execution the first time. The cost and competition for consumer and media attention are too high to leave your next big (or small) event to chance. In my experience, attention to detail and delivering a unique guest experience are the two most important ingredients ..