Trade shows provide an excellent opportunity to reach decision makers and buyers regardless of if your targets are businesses or consumers. Recent studies show that most buyers and decision makers reach a decision on a product or service based upon the trade show exhibit they viewed. For many companies, especially smaller ones, a major industry ..
In a matter of weeks, toy makers will descend upon New York City to unveil the hottest and latest toys at Toy Fair. Toy Fair is the premier event for the toy industry. Think of the Oscars, Grammys, Emmys combined with Fashion Week, and that is Toy Fair. For many start-ups and even existing toy ..
Trade shows like Toy Fair and BookExpo are great places to meet buyers and also gain public exposure through media coverage. Here are six tips for trade shows to help you be successful in getting media coverage: 1. Don’t cheap out. You’ve already spent tens of thousands (or millions) on your exhibit. Spend a few ..