What Is Public Relations
- Public Relations is way to penetrate the public’s consciousness with your book.
- Public Relations allows you to reach a target audience and stand out from other authors in your genre.
- It cannot guarantee sales.
- It takes time.
- It is as hard if not harder than writing the book
- A typical public relations campaign takes between 6 to 12 months to be successful.
Why Public Relations
- A Public Relations campaign creates brand awareness to new readers.
- It reinforces and strengthens ties with existing readers.
- It reinforces marketing and sales campaigns.
- Authors executing a public relations campaign with their marketing efforts report an increase ROI of between 35% to 55%.
Key Items For A Book PR Campaign
- Professional headshot
- Business cards
- Author website
- Talking Points
- Media lists
- Speaker lists
- Book club lists
- Friend/Family lists
Elements of a Book PR Plan
- Book Reviews
- Media Interviews
- Press Releases
- Press Kits
- Social Media
- Blog Tours
- Award Nominations
- Speaking Engagements
Strategic Vision PR can help you turn these elements into a unified PR campaign.
