Book PR 101

What Is Public Relations

  • Public Relations is way to penetrate the public’s consciousness with your book.
  • Public Relations allows you to reach a target audience and stand out from other authors in your genre.
  • It cannot guarantee sales.
  • It takes time.
  • It is as hard if not harder than writing the book
  • A typical public relations campaign takes between 6 to 12 months to be successful.

Why Public Relations

  • A Public Relations campaign creates brand awareness to new readers.
  • It reinforces and strengthens ties with existing readers.
  • It reinforces marketing and sales campaigns.
  • Authors executing a public relations campaign with their marketing efforts report an increase ROI of between 35% to 55%.

Key Items For A Book PR Campaign

  • Professional headshot
  • Business cards
  • Author website
  • Talking Points
  • Media lists
  • Speaker lists
  • Book club lists
  • Friend/Family lists

Elements of a Book PR Plan

  • Book Reviews
  • Media Interviews
  • Press Releases
  • Press Kits
  • Social Media
  • Blog Tours
  • Award Nominations
  • Speaking Engagements

Strategic Vision PR can help you turn these elements into a unified PR campaign.

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