Hillary Clinton has been the presumed Democratic nominee for President in 2016 since the last ballots were cast in 2012.  Polls showed her miles ahead of all potential Democratic rivals in 2016.  In fact so assumed is her nomination in 2016, should anything happen to her, the Democratic Party has no real viable plan B ..

We are often asked how press releases differ from media pitches. It seems everyone has heard of a press release and believes they need one for their public relations campaign. But beyond that they are not sure what a press release does and how it differs with a media pitch. A press release is an ..

Paula Deen: Crisis Communications Gone Wrong – A ‘Hollow’ Legal Victory

Embattled celebrity chef, Paula Deen won a welcome legal victory Monday when a federal judge dismissed the racial discrimination portion of a lawsuit against her and her brother. The sexual harassment portion remains. Yet it was Pyrrhic victory for Deen, for while she may have won in court she, has lost in the court of ..

Major League Baseball – Crisis Communications, Anyone

Major League Baseball has long been known as America’s pastime. Yet the ongoing scandals in the game, with famed players admitting that they have used steroids have dampened America’s enthusiasm for the sport. Now at least 14 players, including New York Yankees third baseman, Alex Rodriguez face suspensions for their ties to Biogenesis of America ..

How To Maximize Success For Your PR Program

Strategic Vision has worked with hundreds of companies over the years, and we have seen how some programs, processes and relationships are more productive than others. There are five behaviors that make a big difference in achieving results that will make your management team proud. 1. Set realistic expectations – whether they are written down ..

Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? If so here are some tips on how to get noticed. 1) Be Unusual The old adage about “Man bites dog” still holds true. ..