We are often asked how press releases differ from media pitches. It seems everyone has heard of a press release and believes they need one for their public relations campaign. But beyond that they are not sure what a press release does and how it differs with a media pitch. A press release is an ..

This language, which sometimes does not make sense to people outside of the PR/marketing world, is full of phrases that sometimes leak out into my personal life; phrases that are greeted with confused faces and the inevitable “Wait, so what do you do again?” Here is some of the public relations/marketing lingo we use, and ..