We are often asked how press releases differ from media pitches. It seems everyone has heard of a press release and believes they need one for their public relations campaign. But beyond that they are not sure what a press release does and how it differs with a media pitch. A press release is an ..
Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.” ZZZZzzzzzzz. With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000 words, the press release needs to stand out, and – sing ..
This language, which sometimes does not make sense to people outside of the PR/marketing world, is full of phrases that sometimes leak out into my personal life; phrases that are greeted with confused faces and the inevitable “Wait, so what do you do again?” Here is some of the public relations/marketing lingo we use, and ..
It used to be that writing a press release required a little more than the five W’s and H. But as many public relations pros now understand, it’s also about the S-E-O. Press releases are not only being used to inform journalists about your client, but simply by virtue of being posted to wire services, ..
1. The walls have blurred between public affairs, corporate communications and marketing. 2. Professional service firms are the new competition. There is an increasing role for PR in the C-suite. 3. Specialization is sweet for the bottom line. While it is important to specialize in niche industries, it is also important for PR firms to ..