Social media drives narratives. That cannot be emphasized enough. And it is particularly true during a crisis over customer service. More and more dissatisfied customers are taking to Twitter, Facebook, and YouTube to express their displeasure over poor customer service or what they view as poor quality products
Social media drives narratives. It is becoming the new way that brands reach consumers. An active social media presence is essential for any brand. Brands do shout outs on Twitter and Facebook when they are referred too. Yet one brand had a missed opportunity – Eveready/Energizer batteries. In the Republican presidential debate, candidates were asked ..
Facebook is the king of social media sites. Visitors to Facebook spend nearly seven hours a month on the site. The rest of the social networks pale in comparison: • Tumblr – 1.5 hours • Pinterest – 1.5 hours • Twitter – 21 minutes • LinkedIn – 17 minutes • Google+ – 3 minutes
Would you start a Facebook page for your company and then ignore people? Hard to believe, but AllFacebook.com says 95% of wall posts to brand pages are not responded to. If you don’t have time, hire us to do it
What should businesses be paying attention to on their Facebook pages? Unlikes and unsubscribes. Sure, it’s normal to have a certain number of daily unlikes, though spikes and an upward trajectory could be telling you something about the publishing strategy that you’re not seeing in the overview section of Facebook’s insights page. By knowing the ..
Coming up with messaging for interactive platforms like Facebook is often an exercise in avoiding certain topics. Any post that might be viewed as irrelevant or singling out a subset of users is viewed as potential grounds for user abandonment and is immediately ruled out. Unfortunately, avoiding these types of posts also results in lost ..
1. The walls have blurred between public affairs, corporate communications and marketing. 2. Professional service firms are the new competition. There is an increasing role for PR in the C-suite. 3. Specialization is sweet for the bottom line. While it is important to specialize in niche industries, it is also important for PR firms to ..