The Craftmatic Adjustable Bed company, the nation’s premier maker of quality comfort adjustable beds, was launching a program called Craftmatic Cares that would bring one free adjustable bed to a person or family in need in a different state each week. The company needed a media awareness campaign of the program, as well as branding and community outreach during its development.
Strategic Vision PR Group developed an overall campaign for the program designed to achieve the objectives desired by the Craftmatic Adjustable Bed company.
This campaign encompassed:
- Media relations
- Community outreach
Strategic Vision PR Group developed a logo and website for the Craftmatic Cares program. The look and feel were designed to convey the corporate image of the Craftmatic Adjustable Bed company. The agency developed the wording, message statement, criteria and core principles of the program.
Strategic Vision PR Group connected with hospices and other nonprofits across the country to create awareness of the campaign and to locate deserving people to receive the adjustable beds. The agency worked with key personnel at Craftmatic to choose worthy recipients.