Operation G.I. Jane was a new Atlanta nonprofit that was being launched that was designed to assist single mothers serving in the military and their families. Based in Atlanta, the organization sought a media campaign that would create a brand identity.
Strategic Vision PR Group developed and executed a comprehensive media relations and social media campaign for Operation G.I. Jane designed to create a brand identity and public awareness of the organization.
Strategic Vision PR Group obtained coverage for Operation G.I. Jane on HLN that featured the organization’s president giving a vacation to a veteran returning from Afghanistan and her family. The agency secured coverage for Operation G.I. Jane on Atlanta’s NBC and FOX affiliates, front-page stories in The Atlanta Journal-Constitution and the Gwinnett Daily Post, and in veterans’ publications. The agency also arranged 50 radio interviews.
Strategic Vision PR Group developed a social media campaign for Operation G.I. Jane that encompassed Twitter and Facebook and blogger outreach. This led to coverage on numerous mommy blogs for the nonprofit’s principal.
Due to the public relations campaign implemented by Strategic Vision PR Group, Operation G.I. Jane now is a nationally recognized nonprofit assisting thousands of single mothers serving in the United States military and their families.