Bowker, the global leader in bibliographic information, released its annual report on U. S. print book publishing for 2011, compiled from its Books In Print® database. Based on preliminary figures from U.S. publishers, Bowker is projecting that traditional print book output grew six percent in 2011, from 328,259 titles in 2010 to a projected 347,178 in 2011, driven almost exclusively by a strong self-publishing market. Even the hit book, Fifty Shades of Grey was a self-published book. This is the most significant expansion in more than four years for America’s traditional publishing sector, but removing self-publishing from the equation would show that the market is relatively flat from 2010. The challenge for self-published authors is to standout. From media interviews to blogging to speeches, self-published authors are using public relations to make an impact on the marketplace.