When a crisis hits, a brand wants to respond quickly, sincerely in addressing the crisis and demonstrate how they are working to ensure that what happened will not occur in the future. For example, NFL Commissioner Roger Goodell addressed the issue of domestic abuse among NFL players within days of the media firestorm and announced ..

Several of the cardinal rules in crisis communications are – always have a plan and prepare for any scenario. Yet time and again, we see organizations, brands, and celebrities forgetting those rules. The latest example of this is the scandal involving Josh Duggar of TLC’s hit show, “19 Kids and Counting”. When dealing with reality ..