The Challenge

Valerie Clark was a first time author who had given up a high profile career on Wall Street after a near fatal car accident to pursue her lifelong dream of writing romance novels.  Her first book was “Tormented Without a Trace”, a steamy thriller partially based on real life.  Clark wanted to introduce her new persona, “The Queen of Naughty and Nice” and her book to readers nationwide.

The Solution

Strategic Vision PR Group crafted a comprehensive branding and media relations campaign for Clark.  Our team worked with her and designed an eye catching book cover that conveyed romance, action, love, and fear.  Working with Clark, we scheduled  a series of photo shoots that showed her transition from career woman into “The Queen of Naughty and Nice”.  Pitching Clark to our media contacts, we secured national, regional, and local coverage for her and “Tormented Without A Trace”.  The coverage recounted her gripping tale of pursuing her dream and writing the book she had always desired.  The agency also secured numerous book signings and speaking engagements for her including one at BookExpo.

The Results

Among the places Clark secured coverage in were the Atlanta Business Chronicle, Atlanta Journal Constitution, Des Moines Register, AM New York, CBS Sunday Morning, Midwest Book Review, Los Angeles Times, and BVS Reviews.

She secured a guest lecture spots at the Learning Annex for how to write seductive romance works.

“Tormented Without a Trace” was nominated for the Georgia Author of Year Award, Maggie Award,  ForeWord Magazine’s Book of the Year Award, and the PEN/Faulkner Award, the Before Columbus Foundation Award, the Independent Publishers (IP) Award, and the Writer’s Digest International Book  Award..

“Tormented Without A Trace” was also optioned by Miramax.