We have all heard of how everyone targets women in marketing and publicity. In 2013, we will see a change and companies will be targeting men more than ever. The reason is more men are staying at home raising the family and making purchasing decisions that women previously made. Mattel actually has begun marketing Barbie with this in mind. Also daddy blogs are becoming the new craze.
David Johnson With more than 20 years of experience, David Johnson is a PR industry leader who specializes in media relations, crisis, communications, branding, and reputation management. He has been described as a PR guru extraordinaire and the go-to person for crisis communications by the media. .