One of the reasons that the book sections of newspapers are shrinking is because in today’s social networking world people are more interested in a dialogue than a one-sided summary or narrative about a particular book. They want a more visceral, personal reaction with questions and an open forum for responses. People want to know how a particular book will impact their life, what questions it will pose and how others are reacting to it. I think book bloggers become, essentially, an extension of your “friends” and you want to know what they are reading, which authors are on their radar and what they like and dislike. Ultimately we all make our own decisions, but online blogs and book-related websites provide readers with an instant outlet to express their opinions and reactions to books that strike a chord.
David Johnson With more than 20 years of experience, David Johnson is a PR industry leader who specializes in media relations, crisis, communications, branding, and reputation management. He has been described as a PR guru extraordinaire and the go-to person for crisis communications by the media. .