What should businesses be paying attention to on their Facebook pages? Unlikes and unsubscribes. Sure, it’s normal to have a certain number of daily unlikes, though spikes and an upward trajectory could be telling you something about the publishing strategy that you’re not seeing in the overview section of Facebook’s insights page. By knowing the ..
Coming up with messaging for interactive platforms like Facebook is often an exercise in avoiding certain topics. Any post that might be viewed as irrelevant or singling out a subset of users is viewed as potential grounds for user abandonment and is immediately ruled out. Unfortunately, avoiding these types of posts also results in lost ..
1. The walls have blurred between public affairs, corporate communications and marketing. 2. Professional service firms are the new competition. There is an increasing role for PR in the C-suite. 3. Specialization is sweet for the bottom line. While it is important to specialize in niche industries, it is also important for PR firms to ..
Wondering if social media is really relevant to your bottom line? Take a look at these numbers from recent studies of social media users: • 78% are directly influenced by branded posts when making purchases • 74% use social media to encourage friends to try new products • 80% try new things based on friends’ ..