Maria Sharapova Learns New Lessons of Crisis Communications – Social Media Drives Narrative

Social media drives narratives and brands react to the social media narrative.  This means that many of the old rules of crisis communications no longer apply as social media drives a crisis regardless if everything was handled correctly or not in addressing the situation with the media and key stakeholders. We saw this happen this ..

2016 Presidential Election – Throwing Away the Rules of Politics and  Communications

It has been said that the 2016 Presidential Election and Donald Trump have thrown away the rules of politics and communications. Yet in many ways Trump and those in the Republican Party opposing him are replaying the communications strategies of the Republican Party in the 1960s when the Party would battle between conservatives and the ..

Less than one percent of small and medium size businesses have a public relations strategy. The challenge is that many businesses simply do not understand what public relations actually is and what it will do for them in terms of business growth and branding. Many business owners and executives equate public relations component with paid ..

Planned Parenthood is in a crisis mode and attempting to launch a public relations counterattack after an undercover video surfaced that seems to indicate that the organization sells fetal tissue from abortions to researchers for a profit. Such action if true would be illegal. The video was released by the Center for Medical Progress on ..

Social media drives narratives.  This cannot be stated enough.  Yet despite the power of social media and brands realizing its importance, they forget about its power and potential to create a crisis.  Very often their social media strategy does not reflect their tradition public relations strategy. A case in point was celebrity chef, Paula Deen.  ..

Vampires. Witches. The Apocalypse. Young adult fiction has been long known as a rapidly growing publishing category and with an increasing number of young adult publications, it can be hard to get your work noticed. Here are some tips on how young adult fiction writers can get their work noticed: 1. As an author, make ..