Many people often ask do testimonials and reviews matter any longer in today’s book world. The answer is yes. We’re a bandwagon society. A book that has a major endorser or critical acclaim from a reviewer will help the book sell. Much depends on whether you intend to sell your book in stores like Barnes & Noble, or have mostly back-of-the-room sales during workshops and talks. If you’re looking for more mainstream appeal, then the bigger the name, the better it looks on the cover and will assist in sales.
2127
08/29/2012
