Robert Pattison discussing his saga with Kristen Stewart on “The Daily Show” said: “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.”

While things worked out for him or even both of them if reports are true that they have reconciled, it is still imperative that if you are a corporation or celebrity and a crisis strikes that you have a plan in place and a public relations agency there to guide you through the process.

After all, you would not do open heart surgery without a surgeon, so why would you talk to the media without your PR representative?

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