One of the age old questions about public relations has always been, do I need an outside public relations service provider or can I do it in house or by myself? This question has never become more meaningful than in this age of Google, the 24/7 news cycle, and social media. The answer is yes ..
In politics, there are always public relations professionals doing damage control and trying to spin a negative story until it goes away. Some politicians can make a gaffe and walk away to fight another day (Ronald Reagan and Bill Clinton.) Others make a slip of the tongue and are finished (Rick Perry and Christine O’Donnell). ..
The shooting spree at a Colorado cinema and today in New York City warrants compassionate and accurate media coverage, but how should your organization respond in the aftermath of a disaster? Here are some tips that our team put together for dealing with such a crisis: 1. Your first responsibility is to the victims and ..