24/7 Wall Street recently released its list of 10 most hated companies for 2011. Most are cases in mishandled customer communications. Two in particular, Netflix and Johnson & Johnson, saw a significant drop in customer satisfaction because of a lack of communication from their company, and each offers lessons for every business to keep in ..
More than publicity services, some authors need our help with branding first. And then, when their brand is tightened up and pretty-fied, they’re truly ready for us to take them public. If you are in this position, wondering whether or not your brand needs some tweaking, here are five questions you can ask your brand: ..
Wondering if social media is really relevant to your bottom line? Take a look at these numbers from recent studies of social media users: • 78% are directly influenced by branded posts when making purchases • 74% use social media to encourage friends to try new products • 80% try new things based on friends’ ..
While advance planning is an important component of book PR, the reality is that publishers and authors often find themselves with great projects and little lead time to do the advance work. Whether your book is close to – or even past — its publication date, do not despair. There are countless ways to promote ..
Companies that know how to use public relations in tandem with the sales and marketing function understand the dual role of PR. If sales and marketing serves as the engine of a company, the public relations function is that of a brake and an accelerator. The public relations team advises when a company needs to ..
One of the reasons that the book sections of newspapers are shrinking is because in today’s social networking world people are more interested in a dialogue than a one-sided summary or narrative about a particular book. They want a more visceral, personal reaction with questions and an open forum for responses. People want to know ..
One thing that the push towards digital may create is an increase in the art and artistry of printed books. Fast Company recently profiled Penguin books cover designer Coralie Bickford-Smith and The Atlantic ran a piece on their hand sewn covers that will be releasing soon. Penguin seems to be the leader in this area, ..
Here are some of the top findings from the 2012 Pew State of the Media Report that will have a great impact on anyone who intends to use public relations for the company or book. The Rise in Mobile Technology This year, Pew’s report focused on the rise of mobile technology and its potential to ..
One of the biggest challenges companies face is in uncovering their brand stories. There are various methods that can be used to develop an engaging story, and organizations should involve team members from all parts of their organization. A company’s story is the key to its whole branding strategy. Think of Walmart, KFC, Estee Lauder, ..