Operation G.I. Jane was a new Atlanta nonprofit that was being launched that was designed to assist single mothers serving in the military and their families. Based in Atlanta, the organization sought a media campaign that would create a brand identity. Strategic Vision PR Group developed and executed a comprehensive media relations and social media ..
Mandy And Pandy was a start-up company with a children’s book series that taught children Chinese and also had an accompanying toy line of stuffed animals that were based upon the book series. The challenge was to create a buzz that would attract investors to the series, develop a loyal following among parents, and be ..
Suwanee, GA/April 23, 2014 – Strategic Vision, LLC, a public relations and branding agency announces that it will be providing a free public relations analysis and Book PR 101 whitepaper for authors attending BookExpo America from May 29th to May 31, 2014 at the Jacob Javits Convention Center in New York, NY. The public relations ..
On Friday, Target released news that an additional 70 million consumers may have been affected by security breaches and had their credit card and debit card information stolen. This is in addition to the original 40 million that Target reported were affected in December. This latest release came about two weeks after Target announced that ..
“Smith Carson”, a national firm focusing on corporate investigations, consumer product liability, complex litigation and executive vetting, found that it was not branded in the consciousness of its target audiences and needed a comprehensive public relations campaign to create awareness and complement its marketing efforts. Strategic Vision PR Group developed a public relations campaign for ..
The Craftmatic Adjustable Bed company, the nation’s premier maker of quality comfort adjustable beds, was launching a program called Craftmatic Cares that would bring one free adjustable bed to a person or family in need in a different state each week. The company needed a media awareness campaign of the program, as well as branding ..
Ty J. Young Inc., a wealth management company in Atlanta sought to brand itself both in the Atlanta market and nationally to increase its client base. In addition, the company sought to revamp its radio show that aired on a Bloomberg Radio affiliate by attracting high profile guests, and re-do its current collateral and marketing ..
No company wants to be portrayed as the ‘Grinch who stole Christmas’, especially in this age of social media and the 24/7 news cycle. Yet United Parcel Service (UPS) and FedEx are both in that position having failed to deliver Christmas presents before the big day. Both are being pummeled on social media which is ..
The Christmas holidays and toys are synonymous. Indeed toys and the Christmas season are a tradition. Another holiday tradition is Black Friday, the traditional start of the holiday shopping season. Yet over the past several years, Black Friday has started to lose its meaning with retailers pushing opening hours ever earlier. Now many retailers are opening ..
The NFL has a PR problem It is likely to get worse if some crucial crisis communications steps aren’t taken. Miami Dolphin offensive lineman, Richie Incognito was accused of bullying his teammate, Jonathan Martin. Incognito has been suspended indefinitely. Taking a page out of Claude Raines in Casablanca, the Dolphins management and the NFL are ..