NBC Nightly News anchor Brian Williams and the Peacock Network are caught in a major crisis that threatens to undermine their credibility. Williams was exposed for lying about being shot down in a helicopter during the United States invasion of Iraq by a group of veterans on Facebook (including one who was in the actual ..
Valerie Clark was a first time author who had given up a high profile career on Wall Street after a near fatal car accident to pursue her lifelong dream of writing romance novels. Her first book was “Tormented Without a Trace”, a steamy thriller partially based on real life. Clark wanted to introduce her new ..
AIS Media Inc., an Atlanta-based company, had been in business for ten years and while established in the Atlanta, their brand wanted to go the next step and market itself nationally as the premier e-marketing solutions company, as well as emphasize its partner program. Strategic Vision PR Group developed a comprehensive public relations and branding ..
Gender Studies Institute Press sought to introduce two of its books to the mass public and brand it and its authors as leaders in their field in relationships and gender studies. The first two books being introduced were; “Men – The Gods of Love”, and its companion book, “Women – The Goddesses of Wisdom” by ..
Secret Visions Productions, an independent film company in Los Angeles, sought to create publicity for its film, “Smashing Stereotypes.” It further sought to have the film considered for a variety of awards. The film was based on various stereotypes a Korean encounters upon moving to the United States and is based on a true story. ..
Create public awareness for a new series of children’s books by Jason Edwards that deals with childhood fears. The books are the “Will Allen” series in which the lead character investigates various monsters that translate to a childhood fear. Strategic Vision PR Group developed an overall book publicity campaign that would make the series stand ..
The book world is seeing an explosion in books coming out each year as self-publishing has changed the book world forever. No longer do a few publishing houses control who gets published and who doesn’t. More and more people are achieving their dream of being an author and yet the challenge for authors whether self-published ..
We are often asked how press releases differ from media pitches. It seems everyone has heard of a press release and believes they need one for their public relations campaign. But beyond that they are not sure what a press release does and how it differs with a media pitch. A press release is an ..
Another day has passed and another NFL player has been arrested with domestic violence charges – Arizona Cardinals running back Jonathan Dwyer. This comes as the NFL is still reeling from the public relations damage of Ray Rice, Adrian Peterson, Greg Hardy, and the admission in court documents that nearly a third of its players ..
The NFL continues to be battered in the court of public opinion. Last week it was the Ray Rice saga and the “what did NFL Commissioner Roger Goodell know and when did he know it questions.’ This week it is outrage over Minnesota Viking Adrian Peterson who is facing criminal charges for spanking his four-year ..