Emails should be like a good first date. Keep it short and sweet with enough information to entice. If you play your cards right, you might land a second date—or a response. In a fast paced world, we forget the social graces of wooing a date/reader and settle into the bad habit of overly verbose ..
A recent survey found that 86% of journalists prefer email when receiving materials from PR professionals. As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Follow these do’s and don’ts to ensure your email pitches to reporters ..
http://www.youtube.com/watch?feature=player_embedded&v=1TS-LOWvv14 A few days ago, an investigative reporter from St. Louis was dispatched to cover complaints of a dangerous decaying tree encroaching on a woman’s property. For most journalists, this is not a huge story. No one is busting a human trafficking ring or bringing down a corrupt politician – this is a classic tale ..
Barnes & Noble announced that they will be closing 30% of their brick and mortar stores over the next ten years. They will be putting a greater emphasis on e-books and online sales. Barnes & Noble’s announcement represents a trend in the book world, readers are buying books online leading to the decline of brick ..
Barnes & Noble announced today that will be shutting 30% of their stores during the next ten years. They are doing it for two reasons: 1. More consumers are purchasing books from online retailers 2. The increasing popularity of e-books. This means publishers and authors are going to have to rethink some of their marketing ..
The hottest media topic right now is Lance Armstrong and his interview with Oprah Winfrey. The story of the interview has been leaking out for days. Everyday seems to bring a new tidbit and media frenzy as viewers prepare to tune in to see if Oprah will provide absolution to Armstrong and his tattered brand. ..
LinkedIn Facts: ■Every second, two new professionals join LinkedIn. That’s more than 10,000 people per day! ■The site is the largest professional network, with more than 175 million users from over 200 countries. This number is still growing – in 2011 the membership increased by 45 percent worldwide. ■40 percent of all LinkedIn members reside ..
The goal of most company founders, owners and investors is ultimately to have a liquidity event that rewards key stakeholders for their role in creating a successful company. For example, if you’ve built up a great tech company over the years through brains, hard work and perseverance, odds are you’d love to be acquired by ..
David Letterman is famous for his top 10 list. Guess what, he isn’t the only one who likes a top ten list. The media does also. When they are doing an interview, they love a guest who can offer 5 to 10 tips. It makes for a great visual and also added air time. Developing ..
Washington, DC seem dysfunctional to many Americans lately. The word compromise seems to have become a dirty word, as legislators on both sides of the aisle fear that if they don’t take the most extreme views, they will face a primary challenge. But it isn’t merely Congress that is suffering from a public relations problem, ..
