Happy New Year! I hope you enjoyed the holiday season. Now that another New Year has arrived, it is time to put a marketing and publicity plan in place for your book if you haven’t done one already. A publicity plan is similar to the marketing plan you are required to develop to get your ..
☐ Hone your online brand •Step one in book publicity is branding, and yet so many authors miss it. Do not proceed to the steps below until you have established your online platform. •A publicist is essential in helping you develop and streamline your message and brand. Work together to come up with the best ..
Why do online press releases if you’re an author? First, press releases are proven. And they’ll always be relevant. No matter what happens with social media. As proof, look no further than how established companies utilize releases. And how search engines like Google continues to rank them highly despite all the recent algorithmic upheaval. The ..
This blog post is for all you authors out there who are self-publishing, now or in the future! Let’s start with the big picture. There is a reason why it takes so long for the publishing process to roll out with publishing houses. It’s not unusual for there to be an 18-month window (or longer) ..
Publishers, faced with shrinking book promotion budgets, are more excited than ever about telling authors to promote their own books online. By online book promotion, publishers often mean social networking. They use the phrases interchangeably. The reason publishers are particularly excited about online book promotion is that, in their opinion, they don’t have to get ..
If you’re waiting for a slow news day to pitch your story ideas to the media, you’ll probably have a long wait. In fact, you might never succeed in shouting down the major events of the day, and you might find yourself waiting forever to find a lull in the news so that you can ..
Are authors entitled to book promotion? Or book sales? Or shelf space in a particular bookselling venue? Joan Rivers seems to think Costco has banned her autobiography, I Hate Everyone … Starting with Me, and that’s possible. However, we tend to think that Joan Rivers is on the wrong track here. Many books are pitched ..
More than publicity services, some authors need our help with branding first. And then, when their brand is tightened up and pretty-fied, they’re truly ready for us to take them public. If you are in this position, wondering whether or not your brand needs some tweaking, here are five questions you can ask your brand: ..
While advance planning is an important component of book PR, the reality is that publishers and authors often find themselves with great projects and little lead time to do the advance work. Whether your book is close to – or even past — its publication date, do not despair. There are countless ways to promote ..
One of the reasons that the book sections of newspapers are shrinking is because in today’s social networking world people are more interested in a dialogue than a one-sided summary or narrative about a particular book. They want a more visceral, personal reaction with questions and an open forum for responses. People want to know ..