“People don’t really watch television. They listen to it.” It was Jack Faris, former president of the National Federation of Independent Business and chief fundraiser for the Republican National Committee during Ronald Reagan’s ultimate rise, who first gave me this lasting lesson on the art of the sound bite. “People don’t really watch television. They ..
Ten things to remember in public affairs messaging: 1. Have a well-defined goal. Determine how you will know whether you have won. Know what the scoreboard is and the role messaging plays in putting points on the board. 2. Know your audience. Gather as much data on your target audience as possible, develop a compelling ..
The media has been filled with the bad public relations that Obama Administration has been suffering from a trio of investigations and scandals – Benghazi, Associated Press and the IRS investigations of Tea Party groups. Every day, Jay Carney, the White House Press Secretary seems more embattled as the IRS narrative changes. The media which ..
You can’t take short cuts when it comes to media outreach. Here are a few of the techniques our agency consistently emphasizes to deliver excellent media placements: •Research: You’ve got to know who you’re sending your pitches to and what they write about, so research, from past articles to Twitter feeds, is important. We don’t ..
Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.” ZZZZzzzzzzz. With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000 words, the press release needs to stand out, and – sing ..
We all have different sides to our personality did we share with different groups of people. We usually do not talk to our mom the same way we talk to our buddies. We do not talk to our co-workers the way we talk to our spouse and we do not talk to the guy at ..
JC Penney is an iconic retailer dating back 111 years, yet lately it has fallen under hard times. For years it had an unique spot in retailing between stores like Macys and Sears. Lately though it has lost that middle ground and has been unable to compete against Belks, Macy’s and Kohl’s. In a sign ..
Anthony Weiner, the disgraced ex Congressman of Twitter fame, is looking to make a political comeback. Earlier this year he had polling done for a possible run for mayor of New York City or Comptroller. It seems that his political comeback plans are accelerating with a recent spread in the New York Times Magazine discussing ..
College sports has taken a hit over the past several weeks. While scandals in college athletics is nothing new, the number of PR black eyes that it suffered in just over a week’s time has it reeling. First there was Ed Rush, forced to resign as Pac-12 coordinator of officials following comments that seem to ..
Moms who blog wear two hats and that requires some extra effort – not just from mom bloggers, but from brands who want to engage us. Car seats, apps, even mops are all ripe for review, but mom bloggers are inundated today. Tip #1: Talk Mom-to-Mom To catch our eye, point out key features that ..
