It’s no secret that newsrooms are changing. Staff has been cut and reporters nowadays are expected to wear multiple hats, from writing and editing to photography and video production. As a result, these staff reductions have made getting a reporter out to cover your event even more challenging. So you had your event and no ..
If it’s broke, fix it – As soon as you realize there’s a problem, fix it. Brand loyalists expect a very specific experience from their favorite brands and when that brand promise isn’t being met, they will go elsewhere (there are many fish in the sea). It’s important to fix problems as soon as you ..
One of the most frequent comments we hear is, “We are a service oriented company and not a product based company and therefore branding doesn’t make sense for us, or it just won’t work.” This statement couldn’t be further from the truth and, in fact, is completely backwards. Service oriented companies are in greater need ..
As PR professionals and counselors, we know it is our job to ensure our clients and their brands leave their customers with nothing less than a sweet taste. So how, you might ask, can PR professionals infuse sweetness into our campaigns and strategies? The ingredient is simple…add one cup S.U.G.A.R. Special In a time when ..
Editors of major U.S. consumer publications are bombarded with press releases, email pitches, follow up calls and new product announcements that far surpass the limited space available in their publication (and on their desks!). And with more information readily available online through interactive catalogs, electronic press kits, blogs, webinars, Facebook posts, Tweets, etc., finding the ..
One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. There is obviously no black-or-white answer. 1. PR is a process, not an event – For starters you shouldn’t do PR ..
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? If so here are some tips on how to get noticed. 1) Be Unusual The old adage about “Man bites dog” still holds true. ..
With the launch of its new service called Vine, Twitter is hoping to do for video what it has already done for text –shrink it into bite-sized bits that are quickly and easily shared. Available as a free app for iOS devices (with other platforms coming soon), users can splice together six seconds of looping ..
Emails should be like a good first date. Keep it short and sweet with enough information to entice. If you play your cards right, you might land a second date—or a response. In a fast paced world, we forget the social graces of wooing a date/reader and settle into the bad habit of overly verbose ..
Barnes & Noble announced that they will be closing 30% of their brick and mortar stores over the next ten years. They will be putting a greater emphasis on e-books and online sales. Barnes & Noble’s announcement represents a trend in the book world, readers are buying books online leading to the decline of brick ..
