A big part of our work for clients is helping them crystallize their message, focusing it, stripping it down to the essentials. For a brand, that means articulating what you stand for and what customers can expect from a brand experience with you. Sometimes, people refer to this as having an “elevator speech.” Some people ..

Think Before Using An Iconic Image In Marketing

One of the big trends in advertising and public relations lately is to use iconic images and nostalgia. Yet Brands who plan to co-opt iconic American images should probably make sure they cast those images in a positive light. Swiffer learned that lesson the hard way when it injected Rosie the Riveter—who symbolized female empowerment ..

Hispanic Marketing Is Essential To Companies

Spanish-language outreach is an essential component of public relations. According to the U.S. Census Bureau, the Hispanic population increased 5 percent from 2000 to 2010, while the non-Hispanic population increased only 2 percent. Because the Hispanic population is fast-growing, relatively young and has larger households, they can potentially be more vital to future growth in ..

We have all heard of how everyone targets women in marketing and publicity. In 2013, we will see a change and companies will be targeting men more than ever. The reason is more men are staying at home raising the family and making purchasing decisions that women previously made. Mattel actually has begun marketing Barbie ..

As the Hispanic population continues to boom (50.5 million or 16.3% of the total U.S. population), this young, upwardly mobile, ethnically diverse audience is flocking to the Web for communication and entertainment. • Two-thirds of online Hispanics use social networking sites, a level that’s slightly above the average general market rate. • Hispanic social media ..

A key in public relations and marketing is finding the right balance of strategies and tactics dedicated to both consumer and enterprise audiences. This is a constant challenge for many consumer electronics brands, since both audiences present a sales opportunity. While some companies and brands have drawn a line in the sand and focused exclusively ..