Sometimes a public relations crisis can also be an opportunity if managed correctly. The fast food chain, Arby’s has been presented with such a situation. But so far, Arby’s has failed to turn a public relations crisis into a gain. Arby’s has been under attack ever since the story of how one of their employees ..
One can win in the court of law but still lose in the court of public opinion. We have just seen this with New England Quarterback Tom Brady. A federal judge threw out the NFL’s four game suspension of Brady for his involvement in ‘deflategate’ last season during the playoffs. In case you forgot, ‘deflatgate; ..
Less than one percent of small and medium size businesses have a public relations strategy. The challenge is that many businesses simply do not understand what public relations actually is and what it will do for them in terms of business growth and branding. Many business owners and executives equate public relations component with paid ..
Jared Fogle has probably eaten his last Subway sandwich for a long time to come. If the restaurant chain has anything to do with it, Fogle will never step foot into another Subway ever again. Fogle who served as Subway’s public face for 15 years pleaded guilty to child pornography charges. Federal prosecutors said Fogle ..
When a crisis hits, a brand wants to respond quickly, sincerely in addressing the crisis and demonstrate how they are working to ensure that what happened will not occur in the future. For example, NFL Commissioner Roger Goodell addressed the issue of domestic abuse among NFL players within days of the media firestorm and announced ..
Planned Parenthood is in a crisis mode and attempting to launch a public relations counterattack after an undercover video surfaced that seems to indicate that the organization sells fetal tissue from abortions to researchers for a profit. Such action if true would be illegal. The video was released by the Center for Medical Progress on ..
Authors know book promotion is 24/7 year round activity. Yet when many ask themselves how they can promote their book during the slow summer time, they become discouraged. They shouldn’t. The summer is a great time for book promotion and to get the momentum going for the critical fall months. First authors need to remember ..
Many brands base their marketing and publicity strategies on a public spokesperson. Lincoln has Matthew McConaughey. Priceline has William Shatner of Star Trek fame. Wendy’s used its CEO, Dave Thomas before his death. Men’s Warehouse used its founder, George Zimmer until he was ousted from the company. Very often the brand becomes identified with its ..
Since announcing for president, billionaire businessman, Donald Trump has catapulted in many of the polls to second place as the Republicans’ choice for the Republican nomination. Much of this momentum has been based upon his remarks regarding illegal immigration from Mexico. When announcing for president, Trump addressed the red button issue of illegal immigration by ..
Social media drives narratives. This cannot be stated enough. Yet despite the power of social media and brands realizing its importance, they forget about its power and potential to create a crisis. Very often their social media strategy does not reflect their tradition public relations strategy. A case in point was celebrity chef, Paula Deen. ..
