Here’s a quick snapshot of counsel we often provide: 1.Create value, not lip service. If you don’t want to donate money to a local or national relief organization following a disaster, make sure the response is authentic to your brand. A good example of positive “branded” responses that created real value for victims vs. empty ..
As a communications professional, one of your most important tasks is making sure your brand’s reputation is spotless. Long ago, this meant selling a good product and avoiding bad publicity. But that was then . . . Thanks to the Internet explosion, online brand reputation management demands so much attention, it’s become a job unto ..
She reportedly exchanged thousands of lurid emails with another general. This angle of the Kelley story—that four-star Marine Gen. John Allen, the top man in Afghanistan and the nominee for NATO’s supreme allied commander, Europe—is grabbing the most attention. According to reports, Allen and Kelley exchanged numerous emails—the number is up for debate—some of which ..
Now is the time if you are a toy company to begin planning in earnest for Toy Fair 2013. More than 1,000 reporters, editors, photographers and bloggers from Manhattan to Moscow are on‐site at Toy Fair each year to report on hot new toys and the latest trends for kids. Thousands of articles and broadcast ..
Before hiring a publicist, marketer or put a full marketing team in place, ask yourself the following questions: ■Are you overwhelmed on the ins and outs of social marketing, blog outreach and traditional PR? Do you see more opportunities than you have time for? ■Are you scratching your head at the 3 terms I just ..
Robert Pattison discussing his saga with Kristen Stewart on “The Daily Show” said: “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.” While things worked out for him or even both of them if reports are true that they have reconciled, it is still imperative that if you are ..
Here are some of the top findings from the 2012 Pew State of the Media Report that will have a great impact on anyone who intends to use public relations for the company or book. The Rise in Mobile Technology This year, Pew’s report focused on the rise of mobile technology and its potential to ..
Media placements drive public relations campaigns. And the question of quality versus quantity often comes up. For example, is it better to have five mediocre placements or one placement that hits the others out of the ballpark? The effort put into securing quality media placements will pay off far more for your business than a ..
The last week of summer is rapidly coming to an end. For businesses the weeks from Labor Day to Christmas, are critical in terms of marketing and publicity for the coming year. Is your business ready?
In politics, there are always public relations professionals doing damage control and trying to spin a negative story until it goes away. Some politicians can make a gaffe and walk away to fight another day (Ronald Reagan and Bill Clinton.) Others make a slip of the tongue and are finished (Rick Perry and Christine O’Donnell). ..