THE DON’T’s 1.Do not leave long voice mails. Most journalists are too pressed for time to wade through lengthy messages. Make your point in 30 seconds – or fewer. State your name, announce that this is will be a brief message, and explain your intent. Leave your phone number (and email address if time permits.) ..
Public relations has become the most effective way to build a brand. Well-known brands like The Body Shop, PlayStation and Harry Potter spend little on brand-name advertising. The same is true for many entrepreneurial companies. Business owners become known in their respective fields of concentration many times through public relations and the associated media generated. ..
Are authors entitled to book promotion? Or book sales? Or shelf space in a particular bookselling venue? Joan Rivers seems to think Costco has banned her autobiography, I Hate Everyone … Starting with Me, and that’s possible. However, we tend to think that Joan Rivers is on the wrong track here. Many books are pitched ..
Robert Pattison discussing his saga with Kristen Stewart on “The Daily Show” said: “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.” While things worked out for him or even both of them if reports are true that they have reconciled, it is still imperative that if you are ..
1. The walls have blurred between public affairs, corporate communications and marketing. 2. Professional service firms are the new competition. There is an increasing role for PR in the C-suite. 3. Specialization is sweet for the bottom line. While it is important to specialize in niche industries, it is also important for PR firms to ..
The staff at Strategic Vision, LLC pauses to remember all of the victims of the terror attacks of 9/11. Our thoughts and prayers are for them and their families. Also our thoughts are with our military and those of our allies who continue pursuing the terrorists and also those who given the ultimate price in ..
24/7 Wall Street recently released its list of 10 most hated companies for 2011. Most are cases in mishandled customer communications. Two in particular, Netflix and Johnson & Johnson, saw a significant drop in customer satisfaction because of a lack of communication from their company, and each offers lessons for every business to keep in ..
More than publicity services, some authors need our help with branding first. And then, when their brand is tightened up and pretty-fied, they’re truly ready for us to take them public. If you are in this position, wondering whether or not your brand needs some tweaking, here are five questions you can ask your brand: ..
Wondering if social media is really relevant to your bottom line? Take a look at these numbers from recent studies of social media users: • 78% are directly influenced by branded posts when making purchases • 74% use social media to encourage friends to try new products • 80% try new things based on friends’ ..
While advance planning is an important component of book PR, the reality is that publishers and authors often find themselves with great projects and little lead time to do the advance work. Whether your book is close to – or even past — its publication date, do not despair. There are countless ways to promote ..
