Here are some of the top findings from the 2012 Pew State of the Media Report that will have a great impact on anyone who intends to use public relations for the company or book. The Rise in Mobile Technology This year, Pew’s report focused on the rise of mobile technology and its potential to ..

One of the biggest challenges companies face is in uncovering their brand stories. There are various methods that can be used to develop an engaging story, and organizations should involve team members from all parts of their organization. A company’s story is the key to its whole branding strategy. Think of Walmart, KFC, Estee Lauder, ..

Technology is changing the way we consume books, magazines, newspapers and what is starting to seem like all of the pages in our lives. Some of these changes are making people nervous about the future, but if you take the time to educate yourself and become aware of exactly what’s happening, the future will start ..

Bowker, the global leader in bibliographic information, released its annual report on U. S. print book publishing for 2011, compiled from its Books In Print® database. Based on preliminary figures from U.S. publishers, Bowker is projecting that traditional print book output grew six percent in 2011, from 328,259 titles in 2010 to a projected 347,178 ..

Who is into books? Generation Y. Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from Baby Boomers. That’s according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, the publishing industry’s only complete consumer-based report integrating channel, motivation and ..

When should I begin a publicity campaign? The ideal time to begin a publicity campaign is 2-3 months prior to a book’s publication unless you need galleys mailed out, in which case, that should be done 4 months prior to publication date). This schedule allows enough time to write press materials, edit materials, build media ..