Before hiring a publicist, marketer or put a full marketing team in place, ask yourself the following questions: ■Are you overwhelmed on the ins and outs of social marketing, blog outreach and traditional PR? Do you see more opportunities than you have time for? ■Are you scratching your head at the 3 terms I just ..
What Industries/professions are most in need of public relations? According to a recent study, these are the top 5: 1. Oil companies 2. Cable Companies 3. Financial services/banking 4. Attorneys 5. Cellular phone carriers What do you think?
We want our story in the news. After all news coverage is a key component of public relations. This also means having good relationships with reporters. The worst thing that can happen in public relations is being blacklisted by a reporter or producer. Here are 5 tips on how to avoid being blacklisted by the ..
One of Strategic Vision, LLC’s great strengths is media relations. For 11 years, we’ve helped B2B and B2C clients make headlines. So, it’s not surprising that clients and prospects come to us frequently and ask, “Can you get us in the news?” The answer is usually, “Of course, as long as you have a compelling ..
At Strategic Vision, LLC we work with many entrepreneurs and new organizations. Over time we have found certain tips that lead to success in branding a new company or product. Here are our top seven” 1. Understand that the startup team and the startup brand are one and the same, especially in the early stages. ..
In public relations, one of the first lessons we learn is that to deliver real results for our clients (and their bottom lines), we need to take ourselves out of the equation. The second lesson is how to convince our clients they have to do the same thing. Why? Because in most cases, neither we ..
Want to know how to reach bloggers and pitch your story to them? Strategic Vision’s Katie Norris contributed a piece to Bulldog Reporter’s Daily Dog on the four simple steps to do this
If you’re waiting for a slow news day to pitch your story ideas to the media, you’ll probably have a long wait. In fact, you might never succeed in shouting down the major events of the day, and you might find yourself waiting forever to find a lull in the news so that you can ..
The folks that brought you the tobacco lawsuits of the 1990s are back and they have found a new industry to target – food makers. Over the past month publications such as the New York Times, Los Angeles Times and others have been reporting on lawsuits against food makers. Also, we have seen stories pop ..
“So, please, oh please, we beg, we pray, go throw your TV set away, and in its place you can install, a lovely bookcase on the wall.” – Charlie and the Chocolate Factory Happy Birthday, Roald Dahl