United Airlines continues to generate bad publicity days after a man was violently dragged off a Chicago, IL to Louisville, KY flight due to the flight being overbooked and room being needed for 4 flight crew. The entire incident was filmed by other passengers with their smartphones. The man was bloodied as he was dragged ..
Social media drives narratives. That cannot be said enough. Social media can also create a crisis where none existed. Many brands are finding this out firsthand in the current politically charged and polarized environment. Today’s consumers expect brands to tell a story and share their values including their political values. Many brands have for years ..
Social media creates news – both positive and negative. Businesses of all sizes are finding out that social media posts can create a crisis where one did not exist. How a business responds to such a post can determine if it becomes a crisis or not. The saga of Cracker Barrel and Brad’s wife is ..
The other day, I wrote a crisis communications strategy for the Trump White House. It was the conventional crisis communications strategy that would normally apply for any Administration facing the issues that President Trump confronts. Yet in another sense, he doesn’t need a conventional crisis communications strategy and if he followed one it would actually ..
Every presidential administration just like every business needs crisis communications at some point. For the Trump Administration, the need is coming earlier than most (not even a month into the Administration). The Administration has been beset by numerous mistakes (Michael Flynn, alternative facts, the CIA visit, the Australia phone call) that have overshadowed its successes. ..
Small and medium sized businesses while knowing they need a public relations strategy often do not include a crisis communications plan in that strategy. Many of these businesses believe crisis communications plans are only for major corporations and they will never face a crisis that needs a detailed response. In this highly polarized political climate ..
Every election cycle October is known as the month of ‘the October Surprise’ designed to upend the polls and change the election dynamics. This year, ‘the October Surprise’ came on October 28th for the Hillary Clinton campaign when FBI Director James Comey informed Congressional leaders that the FBI was reopening the investigation into Hillary Clinton’s ..
Samsung is in need of immediate crisis management as the damage from the Galaxy 7 Note and its burning battery escalates. It is the ultimate nightmare for any company in the smartphone industry – exploding phones. All of this comes at a time, when Samsung and its phones were seen as cutting into Apple’s iPhone ..
The first night at the Republican Presidential Convention was supposed to highlight Melania Trump, Donald Trump’s wife and introduce the next potential First Lady to millions of Americans. Also it was hoped that Melania’s speech would start to soften the image of Donald Trump and allow voters a glimpse of the private man. With polls ..
Determine who will be company spokesperson/people. Develop a comprehensive crisis communications kit: A list of the members of the crisis management team, which should include, at minimum the CEO a trusted assistant/top manager from the CEO’s office heads of each department public relations and marketing team members legal and security. In case of actual crisis, ..