1. Other News: A significant percentage of news is developed in follow up to other published stories by focusing on a new angle. Media outlets will take a national story and localize it for their audiences almost every day. They’ll also run columns, op-eds and side pieces that explore different perspectives on the big news ..
She reportedly exchanged thousands of lurid emails with another general. This angle of the Kelley story—that four-star Marine Gen. John Allen, the top man in Afghanistan and the nominee for NATO’s supreme allied commander, Europe—is grabbing the most attention. According to reports, Allen and Kelley exchanged numerous emails—the number is up for debate—some of which ..
It’s our favorite time of the year, but not because the temperatures are cooling or the leaves are turning rich shades of red and brown. As entertainment junkies, we are most excited about the new fall TV season and the awards season that’s not far behind. It’s exciting to see new talent and new shows, ..
When we met Judy Gann and learned more about her site, Library Insider, a tool to assist authors in reaching the public library market, we wanted her to share her knowledge with the rest of our world. Today we have a guest post from Judy, giving us the inside scoop on promoting to public libraries. ..
Brand managers, make the most of your event marketing strategy and execution the first time. The cost and competition for consumer and media attention are too high to leave your next big (or small) event to chance. In my experience, attention to detail and delivering a unique guest experience are the two most important ingredients ..
Few things strike fear in the hearts of PR pros more than an urgent email from a client requesting a time-consuming project…that’s due in two hours…with no additional budget to complete. In honor of Halloween, we’ve compiled a list of the scariest things that a client could utter, along with some quick tips for avoiding ..
It used to be that writing a press release required a little more than the five W’s and H. But as many public relations pros now understand, it’s also about the S-E-O. Press releases are not only being used to inform journalists about your client, but simply by virtue of being posted to wire services, ..
Google’s third quarter earnings report was released early. The report surprised investors not only because of its advanced arrival, but also because it showed lower profits than the same quarter last year. The information caused a frenzy among investors, and Google’s stock dropped by around nine percent. Google might have hoped to make headlines with ..
☐ Hone your online brand •Step one in book publicity is branding, and yet so many authors miss it. Do not proceed to the steps below until you have established your online platform. •A publicist is essential in helping you develop and streamline your message and brand. Work together to come up with the best ..
A recent survey stated that 3 out of 5 customers will turn to online reviews for information about a product or service before they make a decision. At the same time, Google’s search algorithm gives greater visibility to social media reviews like those found on Yelp!, so that makes asking for online reviews a part ..
