We are often asked how press releases differ from media pitches. It seems everyone has heard of a press release and believes they need one for their public relations campaign. But beyond that they are not sure what a press release does and how it differs with a media pitch. A press release is an ..
Embattled celebrity chef, Paula Deen won a welcome legal victory Monday when a federal judge dismissed the racial discrimination portion of a lawsuit against her and her brother. The sexual harassment portion remains. Yet it was Pyrrhic victory for Deen, for while she may have won in court she, has lost in the court of ..
Paula Deen. Anthony Weiner. Bob Filner. This summer has been filled with public relations disasters. It’s not just politicians and celebrities who face PR disasters, businesses do as well. Think about Carnival Cruises, BP, and Toyota. Each faced a major crisis that became larger each day, because they failed to have in place a proper ..
You can’t take short cuts when it comes to media outreach. Here are a few of the techniques our agency consistently emphasizes to deliver excellent media placements: •Research: You’ve got to know who you’re sending your pitches to and what they write about, so research, from past articles to Twitter feeds, is important. We don’t ..
It’s no secret that newsrooms are changing. Staff has been cut and reporters nowadays are expected to wear multiple hats, from writing and editing to photography and video production. As a result, these staff reductions have made getting a reporter out to cover your event even more challenging. So you had your event and no ..
As PR professionals and counselors, we know it is our job to ensure our clients and their brands leave their customers with nothing less than a sweet taste. So how, you might ask, can PR professionals infuse sweetness into our campaigns and strategies? The ingredient is simple…add one cup S.U.G.A.R. Special In a time when ..
Editors of major U.S. consumer publications are bombarded with press releases, email pitches, follow up calls and new product announcements that far surpass the limited space available in their publication (and on their desks!). And with more information readily available online through interactive catalogs, electronic press kits, blogs, webinars, Facebook posts, Tweets, etc., finding the ..
Everyone wants media coverage. Here are some tips on how to attract media interest: 1. Make a list of all the stories you have to tell: This is the stuff you wish journalists would write about. 2. Put your journalist hat on and write the stories yourself: Use the inverted pyramid style of writing and ..
A recent survey found that 86% of journalists prefer email when receiving materials from PR professionals. As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Follow these do’s and don’ts to ensure your email pitches to reporters ..
David Letterman is famous for his top 10 list. Guess what, he isn’t the only one who likes a top ten list. The media does also. When they are doing an interview, they love a guest who can offer 5 to 10 tips. It makes for a great visual and also added air time. Developing ..