Memorial Day has come and gone, and with it, we have the unofficial start of summer. Many businesses believe that the summer months are slow months to do public relations campaigns. Actually nothing could be further from the truth. The summer is an excellent time to do publicity campaigns and prepare as well for the ..
One of the side affects of the Great Recession, was the number of new companies that Americans started. The number of startup companies is increasing at an incredible pace. According to Forbes, the top thing that startups need besides funding is a strong public relations program. A strong public relations program creates brand identity, attracts ..
Today’s media world is 24/7, and reporters are hungry for breaking trends and stimulating story ideas. Pressure is high for brand communicators to create a steady stream of captivating stories. A major challenge is that not all news is the breaking kind — and sometimes there’s a drought of fresh information altogether. What’s a brand ..
Authors know that a major television or radio interview can be critical to the success of their public relations campaign. A successful media appearance can translate to new followers on social media and more importantly sales. Yet a major mistake that many authors make when doing a television or radio interview is to neglect to ..
Less than one percent of small and medium size businesses have a public relations strategy. The challenge is that many businesses simply do not understand what public relations actually is and what it will do for them in terms of business growth and branding. Many business owners and executives equate public relations component with paid ..
Planned Parenthood is in a crisis mode and attempting to launch a public relations counterattack after an undercover video surfaced that seems to indicate that the organization sells fetal tissue from abortions to researchers for a profit. Such action if true would be illegal. The video was released by the Center for Medical Progress on ..
Social media drives narratives. This cannot be stated enough. Yet despite the power of social media and brands realizing its importance, they forget about its power and potential to create a crisis. Very often their social media strategy does not reflect their tradition public relations strategy. A case in point was celebrity chef, Paula Deen. ..
Many start-ups know that they need public relations to get their message out but are unsure on how to do it. They know that distinctive brands, which are easier to identify and thus purchase, can be achieved many ways via traditional and social media. A single cover story in a key trade magazine, an executive ..
Hillary Clinton has been the presumed Democratic nominee for President in 2016 since the last ballots were cast in 2012. Polls showed her miles ahead of all potential Democratic rivals in 2016. In fact so assumed is her nomination in 2016, should anything happen to her, the Democratic Party has no real viable plan B ..
NBC Nightly News anchor Brian Williams and the Peacock Network are caught in a major crisis that threatens to undermine their credibility. Williams was exposed for lying about being shot down in a helicopter during the United States invasion of Iraq by a group of veterans on Facebook (including one who was in the actual ..