Authors know that broadcast interviews (radio and television) are a critical part of any book promotion campaign. These interviews allow an author to reach many people who would not hear about a book in any other way. The interviews help build both the author brand and the book identity. Yet many authors make one common mistake in interviews – they forget to mention the title of their book
Here are some useful tips for doing a print interview: Print interviews comprise of newspapers, magazines, and online news resources such as blogs. Are typically done over the telephone or via email. Unlike live radio interviews, if the interviewer stumbles or remembers something they want to add to the interview, they can go back to ..
Satellite media interviews allow you to reach millions of viewers that may not be tuning into the networks and cable channels. They create additional buzz to the national campaign and are critical for branding success
Media interviews are essential to a public relations campaign. It is important to remember some pointers when doing an interview
Many organizations fail to do any planning for a crisis. This lack of crisis planning ensures that a crisis will get out of control in the media. Doing crisis management planning can stop that from happening
Many people think of summer as a slow time for public relations and promotion but this article explains why summer is a great time to do public relations. It offers some ideas and tips for summer public relations
In a matter of weeks, toy makers will descend upon New York City to unveil the hottest and latest toys at Toy Fair. Toy Fair is the premier event for the toy industry. Think of the Oscars, Grammys, Emmys combined with Fashion Week, and that is Toy Fair. For many start-ups and even existing toy ..
Startups are emerging everyday. A lasting impact of the Great Recession is the number of people starting companies on their own. One of the key things that these new companies need is publicity. Why? It gets the company’s name out to the public, creating brand awareness. It allows the company a chance to attract investors. ..
Television interviews are a key component of any successful media relations and publicity campaign. Business leaders, entrepreneurs, and authors all know the power of television. Being featured on air as an expert is an excellent way to develop a following and earn instant credibility with target audiences. Yet there is much more that can be ..
Donald Trump made the headlines yet again (is anything else new). This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas. He said that some of the reporting by the media was libelous. This latest Trump attack on the media came as a result of a ..