One of the things many people ask about public relations is what is the difference between public relations and advertising. It is a common question that is asked time and time again. Yet the two should not be confused. Here are the differences between advertising and public relations: Advertising is paid placement. The company pays ..
Startups are emerging everyday. A lasting impact of the Great Recession is the number of people starting companies on their own. One of the key things that these new companies need is publicity. Why? It gets the company’s name out to the public, creating brand awareness. It allows the company a chance to attract investors. ..
Memorial Day has come and gone, and with it, we have the unofficial start of summer. Many businesses believe that the summer months are slow months to do public relations campaigns. Actually nothing could be further from the truth. The summer is an excellent time to do publicity campaigns and prepare as well for the ..
One of the side affects of the Great Recession, was the number of new companies that Americans started. The number of startup companies is increasing at an incredible pace. According to Forbes, the top thing that startups need besides funding is a strong public relations program. A strong public relations program creates brand identity, attracts ..
Speeches Speeches can be keynote addresses, panel discussions, or breakout sessions at a trade show. Speeches are designed to carry the company’s message before targeted audiences. Also many in the media often cover speeches at trade shows, business association’s meetings, and even civic clubs like Rotary. A company should always do a press release when ..
What Does Media Relations Mean? Media Relations can be described as a company’s interactions with editors, reporters and journalists. The media can be newspapers, radio, television and the internet. The goal is to communicate a company’s newsworthy message, story or information using the appropriate media outlets. What Makes Up Media Relations? Interviews – company personnel ..
What Is Public Relations Public Relations is way to penetrate the public’s consciousness about your company, products, or services. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, ..
Everyone knows that media interviews are essential for any successful public relations campaign. A single appearance on The Today Show, a story in a key trade journal, or mention in The Wall Street Journal can help generate sales and increase brand identity. Yet to ace an interview and see results requires preparation. So what are ..
Racial relations have been one of the most polarizing issues in American history. This has especially been true in the past year following events in Ferguson, Missouri and New York City. Many believe that the nation is more racially divided now than anytime in the last 20 years. As a rule businesses try to stay ..
Hillary Clinton has been the presumed Democratic nominee for President in 2016 since the last ballots were cast in 2012. Polls showed her miles ahead of all potential Democratic rivals in 2016. In fact so assumed is her nomination in 2016, should anything happen to her, the Democratic Party has no real viable plan B ..