Knowing The Difference Between Advertising and Public relations

One of the things many people ask about public relations is what is the difference between public relations and advertising.  It is a common question that is asked time and time again.  Yet the two should not be confused.  Here are the differences between advertising and public relations: Advertising is paid placement. The company pays ..

The Two Key Components of Successful PR For A Startup

Startups are emerging everyday.  A lasting impact of the Great Recession is the number of people starting companies on their own.  One of the key things that these new companies need is publicity. Why? It gets the company’s name out to the public, creating brand awareness. It allows the company a chance to attract investors. ..

Summer Is A Great Time To Do Public Relations Campaigns

Memorial Day has come and gone, and with it, we have the unofficial start of summer.  Many businesses believe that the summer months are slow months to do public relations campaigns.  Actually nothing could be further from the truth.  The summer is an excellent time to do publicity campaigns and prepare as well for the ..

Why Startups Need Public Relations

One of the side affects of the Great Recession, was the number of new companies that Americans started.  The number of startup companies is increasing at an incredible pace.  According to Forbes, the top thing that startups need besides funding is a strong public relations program.  A strong public relations program creates brand identity, attracts ..

PR 101 for Business – Finishing the Toolset

Speeches Speeches can be keynote addresses, panel discussions, or breakout sessions at a trade show. Speeches are designed to carry the company’s message before targeted audiences. Also many in the media often cover speeches at trade shows, business association’s meetings, and even civic clubs like Rotary. A company should always do a press release when ..

PR 101 for Business – Media Relations

What Does Media Relations Mean? Media Relations can be described as a company’s interactions with editors, reporters and journalists. The media can be newspapers, radio, television and the internet. The goal is to communicate a company’s newsworthy message, story or information using the appropriate media outlets. What Makes Up Media Relations? Interviews – company personnel ..