Be an “expert” for the media You’ve seen the stories, where someone in your industry is quoted about something new in your field. It makes them sound like an expert – and it is great free advertising. If you want to explore that, perhaps the quickest way to establish yourself as an expert for reporters ..
As Warren Buffet quipped, “it can take 20 years to build a reputation and only five minutes to ruin it.” Of course, everyone wants a good reputation. But how do you get one – and more importantly, keep it? A good number of clients come to us for a crisis plan or issue management. Others ..
Why do online press releases if you’re an author? First, press releases are proven. And they’ll always be relevant. No matter what happens with social media. As proof, look no further than how established companies utilize releases. And how search engines like Google continues to rank them highly despite all the recent algorithmic upheaval. The ..
If anyone can sympathize with Mitt Romney’s public relations woes it is the National Football League. One of America’s favorite past times and traditions has become a symbol of corporate greed and intransigence to many fans. Even now a week after a botched call by a temp referee in the Seattle Seahawks/Green Bay Packers game ..
What should businesses be paying attention to on their Facebook pages? Unlikes and unsubscribes. Sure, it’s normal to have a certain number of daily unlikes, though spikes and an upward trajectory could be telling you something about the publishing strategy that you’re not seeing in the overview section of Facebook’s insights page. By knowing the ..
This blog post is for all you authors out there who are self-publishing, now or in the future! Let’s start with the big picture. There is a reason why it takes so long for the publishing process to roll out with publishing houses. It’s not unusual for there to be an 18-month window (or longer) ..
Publishers, faced with shrinking book promotion budgets, are more excited than ever about telling authors to promote their own books online. By online book promotion, publishers often mean social networking. They use the phrases interchangeably. The reason publishers are particularly excited about online book promotion is that, in their opinion, they don’t have to get ..
Creating a corporate blog is a lot like adopting a puppy. At first, it sounds like a great idea. Then, the reality of what it takes to keep it sets in. If done right, corporate blogs can be incredibly valuable to a business. However, much like puppies, maintaining an active corporate blog requires a commitment ..
Coming up with messaging for interactive platforms like Facebook is often an exercise in avoiding certain topics. Any post that might be viewed as irrelevant or singling out a subset of users is viewed as potential grounds for user abandonment and is immediately ruled out. Unfortunately, avoiding these types of posts also results in lost ..
Trade shows like Toy Fair and BookExpo are great places to meet buyers and also gain public exposure through media coverage. Here are six tips for trade shows to help you be successful in getting media coverage: 1. Don’t cheap out. You’ve already spent tens of thousands (or millions) on your exhibit. Spend a few ..
