Media Interviews Can Help Secure Speaking Engagements

Speaking engagements are a critical piece of any public relations campaign. They allow an author to reach potential readers; a CEO to reach possible investors and customers, a startup entrepreneur to reach investors, analysts, the media, and customers. Speaking engagements help build brand identity. It seems everybody is taking to the speaking circuit or have hopes to do so at some point. That is where media interviews play an essential role in helping to secure speaking engagements and increasing the desirability to book a speaker

#Boycott: What You Need To Know

Our society is more polarized today than at any moment in recent memory. Our politics is divisive. Opinions have become more outspoken and outraged. Driving all of this is social media. Social media has allowed millions to have a voice and share their opinion. It is also a driving force in spreading disapproval of a brand when it takes a stand that someone disagrees with. Brands need to be prepared when this happens

Essential Tips For Successful Satellite Media Interviews

Satellite media interviews allow you to reach millions of viewers that may not be tuning into the networks and cable channels. They create additional buzz to the national campaign and are critical for branding success

Why Staying True To Your Brand Story Is Critical During A Crisis

The other day, I wrote a crisis communications strategy for the Trump White House.  It was the conventional crisis communications strategy that would normally apply for any Administration facing the issues that President Trump confronts.  Yet in another sense, he doesn’t need a conventional crisis communications strategy and if he followed one it would actually ..