Hillary’s Communication Strategy for the ‘October Surprise’

Every election cycle October is known as the month of ‘the October Surprise’ designed to upend the polls and change the election dynamics.  This year, ‘the October Surprise’ came on October 28th for the Hillary Clinton campaign when FBI Director James Comey informed Congressional leaders that the FBI was reopening the investigation into Hillary Clinton’s ..

Brangelina Breakup Sees PR Strategies Play Out

Celebrity divorces are always high profile news stories.  And when the celebrities divorcing have a word that describes their pairing – Brangelina – and are Brad Pitt and Angelina Jolie, you can expect nonstop media coverage.  Celebrity divorces also use public relations to sway public opinion and force a settlement. We saw the public relations ..

#MelaniaTrump Speech – A Crisis Communications Lesson

The first night at the Republican Presidential Convention was supposed to highlight Melania Trump, Donald Trump’s wife and introduce the next potential First Lady to millions of Americans. Also it was hoped that Melania’s speech would start to soften the image of Donald Trump and allow voters a glimpse of the private man. With polls ..

Crisis Communications Needed For All Involved With The Clinton Emails

The long saga of Hillary Clinton and her private email server is finished.  FBI Director James Comey announced that the FBI would not recommend any criminal charges against Hillary Clinton.  The potential of a criminal indictment was a dark cloud hanging over her presidential campaign.  Comey did say that 110 of Clinton’s emails contained classified ..

Disney Handling A Crisis Right

Walt Disney World conjures images of family fun, Mickey Mouse, and an escape from the world and its worries.  Disney is an iconic American institution.  Sadly over the past week it has become embroiled in tragedy and controversy. Last week, two-year old Lane Graves was dragged off the beach at Disney’s Grand Floridian Resort & ..

Developing a Crisis Communications Plan

Determine who will be company spokesperson/people. Develop a comprehensive crisis communications kit: A list of the members of the crisis management team, which should include, at minimum the CEO a trusted assistant/top manager from the CEO’s office heads of each department public relations and marketing team members legal and security. In case of actual crisis, ..

Crisis Communications

What is Crisis Communications? Is designed to protect and defend the reputation of a company, individual or organization that is facing a challenge to its reputation Crisis communications arises from an investigation, lawsuit, scandal, blog attack, or any number of scenarios involving legal, ethical, and personal allegations Most Common Mistakes in Crisis Communications Not having ..

Maria Sharapova Learns New Lessons of Crisis Communications – Social Media Drives Narrative

Social media drives narratives and brands react to the social media narrative.  This means that many of the old rules of crisis communications no longer apply as social media drives a crisis regardless if everything was handled correctly or not in addressing the situation with the media and key stakeholders. We saw this happen this ..