Donald Trump made the headlines yet again (is anything else new). This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas. He said that some of the reporting by the media was libelous. This latest Trump attack on the media came as a result of a ..
Memorial Day has come and gone, and with it, we have the unofficial start of summer. Many businesses believe that the summer months are slow months to do public relations campaigns. Actually nothing could be further from the truth. The summer is an excellent time to do publicity campaigns and prepare as well for the ..
One of the side affects of the Great Recession, was the number of new companies that Americans started. The number of startup companies is increasing at an incredible pace. According to Forbes, the top thing that startups need besides funding is a strong public relations program. A strong public relations program creates brand identity, attracts ..
Businessman and reality television star, Donald Trump appears to be the Republican nominee for president in 2016. This became all but official with the exit of Texas Senator Ted Cruz from the Republican presidential race following a devastating defeat in Indiana. Love Trump or hate him, he has shown on the stump some valuable public ..
Everyone knows that media interviews are essential for any successful public relations campaign. A single appearance on The Today Show, a story in a key trade journal, or mention in The Wall Street Journal can help generate sales and increase brand identity. Yet to ace an interview and see results requires preparation. So what are ..
Unless a person has been totally hidden from social media or traditional media, they know that Starbucks has unveiled its Christmas season cup. The cup is plain red with the Starbucks logo emblazoned on it. The company kept it simple with the traditional colors of the season in an effort to foster inclusiveness and diversity ..
Less than one percent of small and medium size businesses have a public relations strategy. The challenge is that many businesses simply do not understand what public relations actually is and what it will do for them in terms of business growth and branding. Many business owners and executives equate public relations component with paid ..
Many start-ups know that they need public relations to get their message out but are unsure on how to do it. They know that distinctive brands, which are easier to identify and thus purchase, can be achieved many ways via traditional and social media. A single cover story in a key trade magazine, an executive ..
We have all heard the old saying, “any publicity even bad publicity is good publicity”. Rolling Stone in selecting Boston Marathon bomber, Dzhokhar Tsarnaev for the cover of its August 3rd issue (in a way that conjured up images of Jim Morrison or Paul Getty) showed that they believe that mantra. The cover isn’t even ..
The interview that many were waiting for happened. Paula Deen appeared on the Today Show to quell the growing crisis confronting her brand. Over the past week, her crisis response to the revelation that she had used the ‘N’ word over 20 years ago was disastrous. She has lost the Food Network, long the lynchpin ..