Crisis Management Lessons From United’s Debacle

United Airlines continues to generate bad publicity days after a man was violently dragged off a Chicago, IL to Louisville, KY flight due to the flight being overbooked and room being needed for 4 flight crew.  The entire incident was filmed by other passengers with their smartphones.  The man was bloodied as he was dragged ..

Is Your Brand Ready for A Social Media Crisis Based On Today’s Politics?

Social media drives narratives.  That cannot be said enough.  Social media can also create a crisis where none existed.  Many brands are finding this out firsthand in the current politically charged and polarized environment. Today’s consumers expect brands to tell a story and share their values including their political values.  Many brands have for years ..

#JusticeForBradsWife and Cracker Barrel: What Not To Do In A Social Media Crisis

Social media creates news – both positive and negative.  Businesses of all sizes are finding out that social media posts can create a crisis where one did not exist.  How a business responds to such a post can determine if it becomes a crisis or not.  The saga of Cracker Barrel and Brad’s wife is ..

Why Staying True To Your Brand Story Is Critical During A Crisis

The other day, I wrote a crisis communications strategy for the Trump White House.  It was the conventional crisis communications strategy that would normally apply for any Administration facing the issues that President Trump confronts.  Yet in another sense, he doesn’t need a conventional crisis communications strategy and if he followed one it would actually ..

#WhiteHouse…In Search of a Strategic Crisis Communications Plan

Every presidential administration just like every business needs crisis communications at some point.  For the Trump Administration, the need is coming earlier than most (not even a month into the Administration).   The Administration has been beset by numerous mistakes (Michael Flynn, alternative facts, the CIA visit, the Australia phone call) that have overshadowed its successes.  ..

Knowing The Difference Between Advertising and Public relations

One of the things many people ask about public relations is what is the difference between public relations and advertising.  It is a common question that is asked time and time again.  Yet the two should not be confused.  Here are the differences between advertising and public relations: Advertising is paid placement. The company pays ..

How To Get Media Coverage At Toy Fair

In a matter of weeks, toy makers will descend upon New York City to unveil the hottest and latest toys at Toy Fair.  Toy Fair is the premier event for the toy industry.  Think of the Oscars, Grammys, Emmys combined with Fashion Week, and that is Toy Fair.  For many start-ups and even existing toy ..

Optimal Harmony Water Company Retains Strategic Vision PR Group For Launch Of AQUA-Oh! A Revolutionary Approach To Alkaline Water

Suwanee, GA/February 1, 2017 – Strategic Vision PR Group announces that it has been retained by Chandler, Arizona based, Optimal Water Company for the launch of its new product, AQUA-OH!, a revolutionary approach to alkaline water.  Strategic Vision PR Group will be directing all national media and branding efforts for AQUA-OH!.  Made naturally from limestone, ..

Communications Lessons From President Trump

A little over a week into his presidency and Donald Trump is making a mark that has both critics and supporters going wild.  His presidency is in many ways unprecedented.  Yet in terms of communications strategy, he is pursuing tried and tested ways to reach his audience that were pursued by other politicians, and businesses ..