Two Questions All Authors Need To Be Prepared To Answer

Authors know that they need media interviews as part of their public relations campaign to promote their books.  Yet many authors approach these interviews with a great degree of trepidation.  Two questions often cause authors the most difficulty, yet they should be the easiest to answer. What are the two questions that cause authors such ..

What Is Your Brand Story?

Everybody loves stories –romance  stories, action stories, mystery stories, success stories  – you name it and someone loves it.  Storytelling is a basic thread of human communications.  People connect with stories, remember stories, and share them with others.  We’re pre-wired for stories.  It’s how we communicate. People make decisions daily.  While they use data or ..

Equifax: An Epic Fail In Crisis Communications

Equifax’s crisis communications strategy dealing with its security hack has been an epic fail.  And the credit reporting giant continues to make the situation worse. The story of the security hack at Equifax is well known.  The breach lasted from mid-May through July of this year with hackers obtaining the personal information of 143 million ..

Crisis Communications Done Right: Rick Scott and Hurricane Irma

So often in crisis management we observe what individuals and brands do wrong and that receives most of the coverage.  Very seldom do we talk about things being done right.  So, this article is about doing crisis management the right way.  Florida Governor Rick Scott’s crisis management deserves praise and is something brands should study. ..

The Benefits of Public Relations

Whether you are a corporate leader, author, entertainer, athlete, or seeking to influence public policy, you know that you need public relations.  Yet despite this, many people are uncertain of what the benefits of public relations are. First you have to understand what public relations is.  A basic definition of what public relations does for ..

Do You Need A Public Relations Agency?

A very common question asked when considering public relations is, do I need a public relations agency?  The answer is yes, you do need a public relations agency for a variety of reasons (and not just because we are a public relations agency). Why you ask do you need a public relations agency?  Let us ..

How To Maximize A Trade Show For Media Coverage

Trade shows provide an excellent opportunity to reach decision makers and buyers regardless of if your targets are businesses or consumers.  Recent studies show that most buyers and decision makers reach a decision on a product or service based upon the trade show exhibit they viewed.  For many companies, especially smaller ones, a major industry ..

Attracting Attention For Your New Product or Service

Businesses seek to attract attention to their newest brand, product or service. With about a quarter of a million new product and service launches globally each year, and countless established brands seeking coverage, it’s not always easy for a new company get the publicity it seeks. But, it’s possible to break through the clutter