Speaking Engagements Are Critical To Book PR

In another blog post we mentioned that award nominations for authors are often overlooked when doing book publicity.  Another important component of book public relations that is often overlooked is public speaking. Yes, many authors, and many business professionals dread speaking in-front of an audience.  Yet for authors it is one of the best ways ..

Summer Is A Great Time To Do Public Relations Campaigns

Memorial Day has come and gone, and with it, we have the unofficial start of summer.  Many businesses believe that the summer months are slow months to do public relations campaigns.  Actually nothing could be further from the truth.  The summer is an excellent time to do publicity campaigns and prepare as well for the ..

Why Startups Need Public Relations

One of the side affects of the Great Recession, was the number of new companies that Americans started.  The number of startup companies is increasing at an incredible pace.  According to Forbes, the top thing that startups need besides funding is a strong public relations program.  A strong public relations program creates brand identity, attracts ..

Developing a Crisis Communications Plan

Determine who will be company spokesperson/people. Develop a comprehensive crisis communications kit: A list of the members of the crisis management team, which should include, at minimum the CEO a trusted assistant/top manager from the CEO’s office heads of each department public relations and marketing team members legal and security. In case of actual crisis, ..

Crisis Communications

What is Crisis Communications? Is designed to protect and defend the reputation of a company, individual or organization that is facing a challenge to its reputation Crisis communications arises from an investigation, lawsuit, scandal, blog attack, or any number of scenarios involving legal, ethical, and personal allegations Most Common Mistakes in Crisis Communications Not having ..

Communications Lessons From Donald Trump’s Presidential Campaign

Businessman and reality television star, Donald Trump appears to be the Republican nominee for president in 2016.  This became all but official with the exit of Texas Senator Ted Cruz from the Republican presidential race following a devastating defeat in Indiana.  Love Trump or hate him, he has shown on the stump some valuable public ..