Today’s media world is 24/7, and reporters are hungry for breaking trends and stimulating story ideas. Pressure is high for brand communicators to create a steady stream of captivating stories. A major challenge is that not all news is the breaking kind — and sometimes there’s a drought of fresh information altogether. What’s a brand ..
The best book publicity opportunities are in the news. Any time you, as an author, can tie your book topic into a major news story, you have an opportunity to promote your book. Your expertise is just what the media needs, and if the media know you’re available for interviews, you may just score some. ..
Social media drives narratives and brands react to the social media narrative. This means that many of the old rules of crisis communications no longer apply as social media drives a crisis regardless if everything was handled correctly or not in addressing the situation with the media and key stakeholders. We saw this happen this ..
Authors need to remember book publicity and success takes time and patience. You have a written the book. You have published it (either through a major publishing house, a small press, self-publishing, or e-book). It is ready to go out into the world. So how do you get people interested in it? So where are ..
Blog Tours What is a blog tour Very much like a book tour but it is conducted over a period of time on blogs with a Q&A format that allows interaction with the author Components of a blog tour Bio of author Q&A Author giveaway Author Contest Award Nominations There are over a thousand book ..
It has been said that the 2016 Presidential Election and Donald Trump have thrown away the rules of politics and communications. Yet in many ways Trump and those in the Republican Party opposing him are replaying the communications strategies of the Republican Party in the 1960s when the Party would battle between conservatives and the ..
Press Releases Announcements about release of book Endorsements Award nominations Appearances First paragraph should include, who, what, where, and why Can be used for viral marketing as well as media coverage Press Kits Press kits are also known as media kits Major media rate a potential guest from a scale of 0 to 10. No ..
Book Reviews Third party reviews of your book Take between 4 to 12 weeks Types of Reviews Newspapers Magazines Online outlets – Armchair Reviews, Midwest Book Review Paid reviews – Kirkus Review Types of Media Interviews Print –Newspaper –Magazine –Wire Service Radio Television Online Media interviews are third party endorsements Logos and interviews can be ..
What Is Public Relations Public Relations is way to penetrate the public’s consciousness with your book. Public Relations allows you to reach a target audience and stand out from other authors in your genre. It cannot guarantee sales. It takes time. It is as hard if not harder than writing the book A typical public ..
Speeches Speeches can be keynote addresses, panel discussions, or breakout sessions at a trade show. Speeches are designed to carry the company’s message before targeted audiences. Also many in the media often cover speeches at trade shows, business association’s meetings, and even civic clubs like Rotary. A company should always do a press release when ..