Memorial Day has come and gone, and with it, we have the unofficial start of summer. Many businesses believe that the summer months are slow months to do public relations campaigns. Actually nothing could be further from the truth. The summer is an excellent time to do publicity campaigns and prepare as well for the ..
One of the side affects of the Great Recession, was the number of new companies that Americans started. The number of startup companies is increasing at an incredible pace. According to Forbes, the top thing that startups need besides funding is a strong public relations program. A strong public relations program creates brand identity, attracts ..
Bill Cosby has long been an American icon. His popularity has known no bounds. From I Spy to Fat Albert to Jello commercials to the iconic Cosby Show he has been an American favorite. The Cosby Show was so popular that it earned him the title of ‘America’s Dad’ and in polls of favorite television ..
Determine who will be company spokesperson/people. Develop a comprehensive crisis communications kit: A list of the members of the crisis management team, which should include, at minimum the CEO a trusted assistant/top manager from the CEO’s office heads of each department public relations and marketing team members legal and security. In case of actual crisis, ..
What is Crisis Communications? Is designed to protect and defend the reputation of a company, individual or organization that is facing a challenge to its reputation Crisis communications arises from an investigation, lawsuit, scandal, blog attack, or any number of scenarios involving legal, ethical, and personal allegations Most Common Mistakes in Crisis Communications Not having ..
Businessman and reality television star, Donald Trump appears to be the Republican nominee for president in 2016. This became all but official with the exit of Texas Senator Ted Cruz from the Republican presidential race following a devastating defeat in Indiana. Love Trump or hate him, he has shown on the stump some valuable public ..
Today’s media world is 24/7, and reporters are hungry for breaking trends and stimulating story ideas. Pressure is high for brand communicators to create a steady stream of captivating stories. A major challenge is that not all news is the breaking kind — and sometimes there’s a drought of fresh information altogether. What’s a brand ..
The best book publicity opportunities are in the news. Any time you, as an author, can tie your book topic into a major news story, you have an opportunity to promote your book. Your expertise is just what the media needs, and if the media know you’re available for interviews, you may just score some. ..
Social media drives narratives and brands react to the social media narrative. This means that many of the old rules of crisis communications no longer apply as social media drives a crisis regardless if everything was handled correctly or not in addressing the situation with the media and key stakeholders. We saw this happen this ..
Authors need to remember book publicity and success takes time and patience. You have a written the book. You have published it (either through a major publishing house, a small press, self-publishing, or e-book). It is ready to go out into the world. So how do you get people interested in it? So where are ..