One of the things many people ask about public relations is what is the difference between public relations and advertising. It is a common question that is asked time and time again. Yet the two should not be confused. Here are the differences between advertising and public relations: Advertising is paid placement. The company pays ..
In a matter of weeks, toy makers will descend upon New York City to unveil the hottest and latest toys at Toy Fair. Toy Fair is the premier event for the toy industry. Think of the Oscars, Grammys, Emmys combined with Fashion Week, and that is Toy Fair. For many start-ups and even existing toy ..
A little over a week into his presidency and Donald Trump is making a mark that has both critics and supporters going wild. His presidency is in many ways unprecedented. Yet in terms of communications strategy, he is pursuing tried and tested ways to reach his audience that were pursued by other politicians, and businesses ..
Small and medium sized businesses while knowing they need a public relations strategy often do not include a crisis communications plan in that strategy. Many of these businesses believe crisis communications plans are only for major corporations and they will never face a crisis that needs a detailed response. In this highly polarized political climate ..
One week after Donald Trump’s stunning win in the presidential election, the debate is still going on, as to how he was able to pull off his stunning election victory. One reason that is being overlooked and should be studied by business communicators and CEOs is that Trump regardless of if you love him or ..
Americans elected Donald Trump as President on Tuesday. It was the political upset heard around the world as every poll and pundit had predicted a Hillary Clinton victory. Without a doubt it was our version of the famous Harry Truman upset over Thomas Dewey in 1948. Even more so for business communicators Trump’s strategy provides ..
Every election cycle October is known as the month of ‘the October Surprise’ designed to upend the polls and change the election dynamics. This year, ‘the October Surprise’ came on October 28th for the Hillary Clinton campaign when FBI Director James Comey informed Congressional leaders that the FBI was reopening the investigation into Hillary Clinton’s ..
Celebrity divorces are always high profile news stories. And when the celebrities divorcing have a word that describes their pairing – Brangelina – and are Brad Pitt and Angelina Jolie, you can expect nonstop media coverage. Celebrity divorces also use public relations to sway public opinion and force a settlement. We saw the public relations ..
Samsung is in need of immediate crisis management as the damage from the Galaxy 7 Note and its burning battery escalates. It is the ultimate nightmare for any company in the smartphone industry – exploding phones. All of this comes at a time, when Samsung and its phones were seen as cutting into Apple’s iPhone ..
The first night at the Republican Presidential Convention was supposed to highlight Melania Trump, Donald Trump’s wife and introduce the next potential First Lady to millions of Americans. Also it was hoped that Melania’s speech would start to soften the image of Donald Trump and allow voters a glimpse of the private man. With polls ..
